Friday, March 23, 2007

Function vs. Flash

In thinking about what I've written recently, it is very important to remember how critical content is in any offering.

Google succeeds with a plain page because it's search is better.

Berkshire Hathaway doesn't have a flashy website but it's content is incredibly popular because the mind of Warren Buffett generated most of it.

While marketing and persuasion are important, the ultimate barrier to entry is better content.

No comments: